Challenge

Previous design

Oracle.com had expanded rapidly over the previous decade, outgrowing its information architecture, navigation, and usability, while lacking a critically needed mobile-friendly design. Oracle hired me to rethink the entire experience from the ground up.  

Approach

I led a team of 15 designers to redesign the entirety of Oracle.com. We took a phased approach, starting with the redesign of the popular HCM product line and gradually expanding to the rest of the site. We created a new IA and navigation to organize Oracle’s 4,000+ products, all new homepage and inner page templates, overhauled site search, expanded account functionality and localization, introduced deep personalization, and built a completely new design system.

Our process included:

• User research in partnership with the UXR team, utilizing hundreds of surveys and moderated interviews
• Quantitative analysis with the Analytics team for performance benchmarking before and after changes
• Wireframes and prototypes for lean and rapid design iterations
• Content collaboration with stakeholders across product and marketing
• Usability testing both remotely and in person at Oracle's OpenWorld conferences

Results

This digital transformation delivered a responsive, modernized site, enhanced usability, and notably increased mobile engagement by over 300%.

It also resulted in the creation of Oracle's first design system, which met WCAG 2.1 accessibility guidelines, and helped drive a 2x increase in design team productivity.