Challenge

‍While at Oracle, I noticed that the company's branding assets and guidelines were only partially defined and scattered across multiple PDFs on the internal network. This made it inefficient—and often difficult—for employees and partners to access even basic resources like official logos. Consequently, this led to inconsistent designs, methodologies, and branding across various platforms, including websites, apps, presentations, documents, products, and videos.

Approach

I led this project from concept to completion in just a few short months, partnering with Oracle's Brand Strategist and Executive Creative Director. Key steps included:

• Discovery: We conducted extensive surveys and interviews with prospective users to understand their needs, while also inventorying existing content to identify gaps.
• Design: I initiated an internal design competition, fostering participation to generate diverse ideas and much-needed agency-wide ownership.
• Photography: I led a bespoke photoshoot to ensure Oracle's branding was consistently and authentically infused throughout the website.
• User Experience: I had my design team craft web animations that leveraged AJAX capabilities to deliver delightful and responsive content that reacted dynamically to user interactions.

Results

‍Since its launch in 2017, the Oracle Brand website has been universally adopted by Oracle's 130,000 global employees, partners, and agencies. For the first time in Oracle's history, anyone—internally or externally—could access and consistently activate the Oracle brand across all platforms, products, and media.

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