I oversaw the creation of the Evernote Trunk, an app-store-like marketplace that featured over a thousand Evernote-enabled apps, hardware products, and more. Within it's first three years, the Trunk was responsible for driving over 10M app installs and integrations, averaged over 50M MAU, and was a key driver in expanding the userbase from 1M to 100M users.
Shortly after Evernote first launched, an API was created to let developers build upon the underlying platform. Evernote needed a way to foster and promote third party integrations, to help drive growth for the service, and engagement by Evernote’s users.
To answer this need, I spearheaded the creation of the Evernote Trunk (or App Center, as it was later called). This was an app store-like marketplace that featured over a thousand apps, hardware products, books, and more, and was available in Evernote for Mac, Windows, iOS, and web.
The Trunk a remarkable 50M MAU, leading to over 10M app installs and hardware integrations, and was a major lever in expanding Evernote’s user base from 1M to 100M users.
