Design leader of high impact teams that deliver wicked smart UX loved by millions
Available for full or fractional roles as of September 2024
Experience
VP of Product Design, 2022 – 2023
I established Airship as the leading mobile engagement platform by spearheading numerous innovations such as GenAI content creation, the first no-code "wysiwyg" native app experience editor, and Live Activities notifications.
VP of Product Design, 2017 – 2022
I oversaw numerous design-led initiatives that drove a 30% increase in NPS, a 24% reduction in churn, and a 200% expansion in ARR. I also grew the team by 5x, including UX, research, content, and creative, and spearheaded an award-winning rebrand, working directly with the CEO.
Design Director, 2014 – 2017
I led a holistic mobile-first redesign of Oracle.com that increased mobile engagement by over 300%. I also spearheaded the creation and rollout of Oracle’s first design system and branding guide at brand.oracle.com.
Director, 2011 – 2014
Consultant, 2007 – 2011
As the first designer, I created Evernote’s first web app, marketplace, eCommerce storefront, and more, contributing to remarkable hypergrowth from launch to 100M global users. These products were recognized with numerous awards including an Apple Design Award, Red Dot Design Award, and three Webby Awards.
Career highlights
- 15+ years management experience, 8+ years managing managers
- Helped found Evernote as the first designer, and instrumental in scaling from 0 to 100M users
- Experienced with startups and highly matrixed organizations
Awards & recognition
- Rebrand 100 Global Award - App Annie (2020)
- Presidents Club Award - App Annie (2020)
- Apple Design Award - Evernote (2013)
- Red Dot Design Award - Evernote (2013)
- Webby Award (3x) - Evernote (2012, 2011, 2010)
Featured projects
Areas of expertise
Product vision
Coaching & mentoring
AI & ML
UX strategy
User research
Design systems
Design thinking
Content design
Creative direction
PLG
Design ops
Branding
Leadership core values
01
Vision
A clear design vision is essential for guiding decision making and aligning business goals with user needs.
02
Craft
Details matter – always be intentional about what is included, and what is not.
03
Curiosity
It’s essential to consistently ask “why?” and “why now?” to challenge assumptions and drive innovation.
04
Partnership
Building products is a team sport – Design should have it’s own priorities, but not it’s own agenda.
05
Teamwork
I believe in cultivating a collaborative atmosphere built on trust and creativity.
06
Coaching + mentoring
I believe that continuous, empathetic feedback and fostering individual interests lead to greater engagement and impact.